Celebrity Endorsement in India Essay Example for Free

Celebrity Endorsement in India Essay In India, celebrities are idolized as Gods and marketers have been trying their best to tap on this emotional connect of the people with the celebrities. Today, most of the popular brands are being endorsed by a famous personality either from entertainment industry or sports arena. Strategic brand positioning and effective communication are the keys to success in todays market where many brands compete in the same category for the market share. Companies are employing their maximum might to promote their brands and occupy a long lasting image in the minds of the consumers. In India, television is the most popular and effective means of the mass communication. There are over three million television commercials being aired every year. However, 80 percent of them are forgotten by the people in a day or two. So, it is imperative for the marketers to ensure that their ad campaign stands out amongst the crowd (Suhalka, n.d.). Since advertising is a highly critical tool for luring customers to make purchases, Indian firms are investing millions of rupees on celebrity advertising (Khatri, 2006). Celebrity endorsements are also an easy option for Indian marketers because of the disparities of the Indian consumer base in terms of religion, ethinicity, value system and most importantly economic variations. Therefore, advertisers in India emphasis a lot on brand recall and customer persuasion for differentiating their ad campaigns from those of the counterparts. It is here that celebrity endorsement provides a tremendous boost (Surana, 2008). For instance, one of the strongest celebrity endorser is cricketer Sachin Tendulkar who is a youth icon and endorses many successful brands like, Pepsi, Boost, Aviva Life Insurance, TVS, Britannia Biscuits, Visa, Airtel etc. Like, Shahrukh Khan, Amitabh Bac hchan, Kareena Kapoor also have many brands in their kitties. Indians love their celebrities and blindly follow their suit. This has proved to be a boon for the marketers and celebrity endorsement is just getting better by the day. It has now become an indispensible part of the marketing communication strategy. It is a win ?win situation for both the celebrities and the brands. However, the consumers are ones who are least benefitted as they end up paying more for the products and services. References: †¢ Khatri, P., 2006. Celebrity Endorsement: A Strategic Promotion Perspective. Indian Media Studies Journal, 1(1).Pp. 25-37 †¢ Suhalka,G.n.d. Celebrity Endorsers and Endorsements in India- The Rise and the Impact [pdf] Available at: http://www.ndtvmi.com/b4/dopesheets/garima.pdf [Accessed 18 February 2012] †¢ Surana,R., 2008. The Effectiveness of Celebrity Endorsement in India [pdf] Available at: http://edissertations.nottingham.ac.uk/2069/1/08MAlixrs13.pdf [Accessed 18 February 2012] Commentary | Theses | Dissertations | Journals Articles | Proposals Synopsis | Essays | Promotional Writing | Press Release Copyright  © 2005 2012 Project Guru India. All rights reserved. www.ProjectGuru.in

Ridged Puritan Society in Hawthornes The Scarlet Letter :: Scarlet Letter essays

The Scarlet Letter: Ridged Puritan Society In Nathaniel Hawthorne's The Scarlet Letter, life is centered around a rigid Puritan society in which one is unable to divulge his or her innermost thoughts and secrets. Every human being needs the opportunity to express how he or she truly feels; otherwise the emotions are bottled up until they become volatile. Unfortunately, society did not permit this kind of expression; thus characters had to seek alternate means to relieve their personal needs and desires. Luckily, at least for the four main characters, Hawthorne provides such a sanctuary in the form of the mysterious forest. Hawthorne uses the forest to provide a kind of "shelter" for members of society in need of a refuge from daily Puritan life. In the deep, dark portions of the forest, many of the pivotal characters bring forth hidden thoughts and emotions. The forest track leads away from the settlement out into the wilderness where all signs of civilization vanish. This is precisely the escape route from strict mandates of law and religion, to a refuge where men, as well as women, can open up and be themselves. It is here that Dimmesdale openly acknowledges Hester and his undying love for her. It is also here that Hester can do the same for Dimmesdale. Finally, it is here that the two of them can openly engage in conversation without being preoccupied with the constraints that Puritan society places on them. Truly, Hester takes advantage of this, when Arthur Dimmesdale appears. She openly talks with Dimmesdale about subjects which would never be mentioned in any place other than the forest. "What we did..." she reminds him, "had a consecration of its own. We felt it so! We said to each other!" This statement shocks Dimmesdale and he tells Hester to hush, but he eventually realizes that he is in an environment where he can openly express his emotions. The thought of Hester and Dimmesdale having an intimate conversation in the confines of the society in which they live is incomprehensible. Yet here, in the forest, they can throw away all reluctance and finally be themselves under the umbrella of security, which exists. In Puritan society, self-reliance is stressed among many other things. However, self-reliance is more than stressed- it is assumed. It is assumed that you need only yourself, and therefore should have no emotional necessity for a "shoulder to cry on". Ridged Puritan Society in Hawthorne's The Scarlet Letter :: Scarlet Letter essays The Scarlet Letter: Ridged Puritan Society In Nathaniel Hawthorne's The Scarlet Letter, life is centered around a rigid Puritan society in which one is unable to divulge his or her innermost thoughts and secrets. Every human being needs the opportunity to express how he or she truly feels; otherwise the emotions are bottled up until they become volatile. Unfortunately, society did not permit this kind of expression; thus characters had to seek alternate means to relieve their personal needs and desires. Luckily, at least for the four main characters, Hawthorne provides such a sanctuary in the form of the mysterious forest. Hawthorne uses the forest to provide a kind of "shelter" for members of society in need of a refuge from daily Puritan life. In the deep, dark portions of the forest, many of the pivotal characters bring forth hidden thoughts and emotions. The forest track leads away from the settlement out into the wilderness where all signs of civilization vanish. This is precisely the escape route from strict mandates of law and religion, to a refuge where men, as well as women, can open up and be themselves. It is here that Dimmesdale openly acknowledges Hester and his undying love for her. It is also here that Hester can do the same for Dimmesdale. Finally, it is here that the two of them can openly engage in conversation without being preoccupied with the constraints that Puritan society places on them. Truly, Hester takes advantage of this, when Arthur Dimmesdale appears. She openly talks with Dimmesdale about subjects which would never be mentioned in any place other than the forest. "What we did..." she reminds him, "had a consecration of its own. We felt it so! We said to each other!" This statement shocks Dimmesdale and he tells Hester to hush, but he eventually realizes that he is in an environment where he can openly express his emotions. The thought of Hester and Dimmesdale having an intimate conversation in the confines of the society in which they live is incomprehensible. Yet here, in the forest, they can throw away all reluctance and finally be themselves under the umbrella of security, which exists. In Puritan society, self-reliance is stressed among many other things. However, self-reliance is more than stressed- it is assumed. It is assumed that you need only yourself, and therefore should have no emotional necessity for a "shoulder to cry on".

Kindergarten Education Act Essay

On January 20, 2012, Republic Act 10157 also known as Kindergar ten Education Act, was being approved. This Act is in relation with the Millennium Development Goals on achieving Education for All (EFA) by the year 2015. Wherein the policy provide an equal opportunities for all children to avail of accessible mandatory and compulsory kindergarten education that effectively promotes the physical, social, intellectual, emotional and skills stimulation and values formation to sufficiently prepare them for formal elementary schooling. It is prerequisite then, for the children that they will pass through kindergarten, the first stage of elementary education system before going to Grade 1. It is also stated in this Act that the Mother tongue-based multilingual education (MTB-MLE) will be implemented as the medium of instruction to kindergarten pupils. Reaction: Kindergarten before is somewhat optional to acquire. And not all have the privilege, the capacity, the money and the chances to take this formative stage in education. With or without it, when a child reaches the age of formal schooling, he can start his elementary education. The R.A.10157, Kindergarten Education Act, is a one good feat in bridging the gap of literacy and economic stability of our country. Though it is quite long way yet to see its effectiveness but what matters is a step forward has been made towards a better future. With this Act, every child of our country will have an equal right to be molded during his formative stage in life regardless of who or what he is in the society. Kindergarten is of great aid in shaping and building young ones a strong learning foundation in preparation for their next step to their formal education. With proper trainings and programs for teachers in honing their skills in teaching, right approaches such as using the MTB-MLE, and strategies and appropriate learning tools, kindergarten students would be much ready to take the challenge of leveling up to the next ladder of their formal elementary education. Being a language teacher myself, I personally experienced and still experiencing the effect of teaching many, but not all, fresh high school students with a meager elementary education foundation. No matter how much teachers will be pointing fingers to who’s who is to be blamed, it boils down to one factor†¦ inadequate knowledge foundation of students. With this R.A. 10157, I believe it is of great help in patching the hole of the crisis. With a good start having a strong foundation in education, the process would then continue as they level up their knowledge and eventually our country will produce more equipped, effective and productive men and women of the society. Recommendation: Whatever policies, programs and projects of our government such as this R.A. 10157 if it is closely monitored and supervised properly by the concern agencies and people behind it, nothing will put into waste and that the common goal will be achieved†¦to build a stronger and a more productive nation.

Executive Summary Hurray Airlines - 959 Words

REPORT HURRAY AIRLINES DIRECTOR OF CUSTOMER SERVICES Ankitha Pati 15/03/2015 EXECUTIVE SUMMARY Airline industry is quite a competitive industry especially on the price point. HURRAH airlines based in JFK Airport in New York being a budget airline company, it sells tickets at a highly competitive price. The airlines is able to achieve this as it charges extra for services like seat allocation, priority boarding, inflight services like food, etc. Despite customers paying a very low fare, their expectations are high. The lower cost of tickets puts a pressure on the company to keep their operating costs low. This poses a problem in meeting the customer expectations. Hence the company receives complaints seeking resolution. These complaints need to be analysed and offer solutions to the customers’ satisfaction according to the problems. INTRODUCTION This report contains: Martha GÃ ³mez complaint Robert MacKenzie complaint Jacques Duperrier complaint Krystyna Kaminski complaint via Fax Kirk Danson complaint MAIN FINDINGS 1. This complaint is from Martha GÃ ³mez who has flown from New York to London. Her complaint is about a lost suitcase. Her suitcase is missing from the baggage claim. Though this was reported to the company, there was no response from the company. It is the responsibility of the company to take care of the passenger’s luggage and is part of the regular operations and does not